Digital Marketing & SEO

• Introduction to Digital Marketing
• Types of Digital Marketing
• Social Media Marketing Overview
• Meta Platforms Overview (Facebook, Instagram)
• Organic vs Paid Marketing

• Facebook Page Creation
• Instagram Business Account Setup
• Page Optimization
• Profile Branding Basics
• Content Types (Image, Video, Reels)
• Posting Best Practices

• Meta Business Suite Introduction
• Business Manager Creation
• Business Settings Overview
• Adding Facebook Page
• Adding Instagram Account
• User Roles & Access Levels

• Ad Account Creation
• Payment & Billing Setup
• Asset Management
• Business Tools Overview
• Account Structure Understanding

• Ads Manager Interface
• Campaign Structure
• Ad Objectives Overview
• Budget Types
• Bidding Basics
• Ad Approval Process

• Core Audience Targeting
• Interest Targeting
• Demographics Targeting
• Behavior Targeting
• Custom Audiences
• Lookalike Audiences

• Ad Creative Types
• Image Ads
• Video Ads
• Carousel Ads
• Primary Text Writing
• Headlines & CTA

• Lead Generation Campaign
• Instant Form Creation
• Lead Form Questions
• WhatsApp Ads Setup
• Message Objective Campaigns

• Meta Pixel Introduction
• Pixel Creation
• Pixel Installation Methods
• Website Event Tracking
• Standard Events Setup

• Custom Events Creation
• Purchase & Lead Events
• Event Testing
• Pixel Data Understanding

• Campaign Performance Analysis
• KPI Understanding
• A/B Testing
• Budget Scaling
• Retargeting Campaigns

• Live Campaign Creation
• Practice Projects
• Ads Reporting
• Client Handling Basics
• Freelancing Platforms Overview