Digital Marketing & SEO

• Traditional vs Digital Marketing Overview
• Identifying Target Audience & Competitor Analysis
• Marketing Funnels (AIDA Model) & Customer Journey

• Professional Page Optimization (FB, Insta, LinkedIn)
• Content Calendar Creation & Scheduling Tools
• Hashtag Strategy & Organic Growth Hacks

• Using Canva for Ad Creatives & Social Posts
• Creating Reels & Short-form Video Content
• Copywriting Basics for High-Converting Captions

• Building Email Lists & Sending Campaigns (Mailchimp)
• WhatsApp Business Automation & Quick Replies
• Retargeting Basics for Existing Customers

• How Search Engines Work (Crawling, Indexing, Ranking)
• Keyword Research (Tools: Semrush, Ahrefs, Keyword Planner)
• Understanding Search Intent & LSI Keywords

• Optimizing Titles, Meta Descriptions & Headers
• Image Alt Text, URL Structure & Internal Linking
• Content Optimization & Yoast SEO / RankMath Setup

• XML Sitemaps, Robots.txt & Page Speed Basics
• Google Search Console (GSC) Setup & Error Fixing
• Mobile Friendliness & Schema Markup Intro

• Types of Backlinks (Do-follow vs No-follow)
• Guest Posting, Social Bookmarking & Business Listings
• Local SEO & Google Business Profile (GBP) Optimization

• Ads Manager Setup & Campaign Structures
• Audience Targeting (Detailed, Custom & Lookalike)
• Budgeting, A/B Testing & Scaling Campaigns

• Search Ads (PPC) & Display Network Basics
• Video Ad Formats for YouTube Growth
• Conversion Tracking & Quality Score Improvement

• Creating Gigs for SEO Audits & Social Media Management
• Winning Proposals on Upwork & Monthly Retainers
• Reporting Progress to Clients (Looker Studio Basics)

• Live Campaign Launch & Performance Audit
• Complete Website SEO Audit Submission
• Certification Ceremony & Course Wrap-up