In today’s digital age, social media is not just a communication tool — it’s a powerful marketing engine that drives brand visibility, customer engagement, and business growth. Social Media Marketing Pro is a practical, strategy-focused course designed to help individuals and businesses harness the full potential of platforms like Instagram, Facebook, LinkedIn, X (formerly Twitter), TikTok, and YouTube.
Throughout this course, you’ll learn how to develop and execute effective social media campaigns that align with your brand goals. From building a cohesive content plan to using data-driven insights for optimization, this course offers the tools and techniques necessary to grow your online presence and convert followers into loyal customers.
We cover platform-specific strategies, audience targeting, ad campaign creation, and influencer collaboration to ensure your social media efforts deliver real impact. With hands-on exercises, case studies, and tool-based training, you'll gain confidence in managing both organic and paid social strategies.
Whether you're promoting a personal brand, small business, or working in an agency, this course prepares you to create meaningful engagement, generate leads, and build lasting communities online.
Introduction to social media marketing and brand positioning
Platform-specific strategies for Facebook, Instagram, LinkedIn, TikTok, and YouTube
Creating content calendars and engaging visuals
Writing captions, hashtags, and storytelling for each platform
Running paid ad campaigns with targeting and budgeting
Understanding and analyzing key social media metrics
Managing community engagement and customer support
Working with influencers and user-generated content
Tools for scheduling, analytics, and campaign management
Real-world project: Plan and launch a multi-platform campaign
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