Visual Tech

Social Media Marketing Pro: Build Influence & Drive Engagement

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In today’s digital age, social media is not just a communication tool — it’s a powerful marketing engine that drives brand visibility, customer engagement, and business growth. Social Media Marketing Pro is a practical, strategy-focused course designed to help individuals and businesses harness the full potential of platforms like Instagram, Facebook, LinkedIn, X (formerly Twitter), TikTok, and YouTube.

Throughout this course, you’ll learn how to develop and execute effective social media campaigns that align with your brand goals. From building a cohesive content plan to using data-driven insights for optimization, this course offers the tools and techniques necessary to grow your online presence and convert followers into loyal customers.

We cover platform-specific strategies, audience targeting, ad campaign creation, and influencer collaboration to ensure your social media efforts deliver real impact. With hands-on exercises, case studies, and tool-based training, you'll gain confidence in managing both organic and paid social strategies.

Whether you're promoting a personal brand, small business, or working in an agency, this course prepares you to create meaningful engagement, generate leads, and build lasting communities online.

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Last Updated: May 14, 2025

This course includes

This course includes
  • Introduction to social media marketing and brand positioning

  • Platform-specific strategies for Facebook, Instagram, LinkedIn, TikTok, and YouTube

  • Creating content calendars and engaging visuals

  • Writing captions, hashtags, and storytelling for each platform

  • Running paid ad campaigns with targeting and budgeting

  • Understanding and analyzing key social media metrics

  • Managing community engagement and customer support

  • Working with influencers and user-generated content

  • Tools for scheduling, analytics, and campaign management

  • Real-world project: Plan and launch a multi-platform campaign

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