Google Ads remains one of the most powerful platforms for driving targeted traffic and achieving measurable business results. Google Ads Accelerator is a hands-on course designed to help marketers, entrepreneurs, and business owners master the art of creating, managing, and optimizing paid search campaigns that convert.
This course takes you from the foundational setup to advanced optimization techniques, ensuring you understand how to structure campaigns for success. You'll learn how to conduct keyword research, write compelling ad copy, set smart budgets, and analyze performance using Google Ads and Google Analytics. Each module is built with real-world examples and industry practices to help you avoid wasteful spending and focus on high-impact strategies.
We also explore advanced features such as remarketing, audience targeting, conversion tracking, and A/B testing. By the end of this course, you'll be equipped to confidently launch campaigns, fine-tune ad performance, and scale your advertising with a clear focus on ROI.
Whether you're managing ads for your own business or offering services to clients, this course will give you the technical skills and strategic insight to succeed with Google Ads.
Understanding the Google Ads ecosystem and account structure
Keyword research and match types for high-performing campaigns
Writing effective and compliant ad copy
Setting up search, display, video, and shopping campaigns
Budgeting, bidding strategies, and Quality Score optimization
Conversion tracking setup and goal measurement
Using Google Analytics to enhance campaign insights
Remarketing and audience targeting strategies
A/B testing for continuous improvement
Capstone project: Build and optimize a live Google Ads campaign
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