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Google Ads Accelerator: Launch, Optimize & Maximize ROI

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Google Ads remains one of the most powerful platforms for driving targeted traffic and achieving measurable business results. Google Ads Accelerator is a hands-on course designed to help marketers, entrepreneurs, and business owners master the art of creating, managing, and optimizing paid search campaigns that convert.

This course takes you from the foundational setup to advanced optimization techniques, ensuring you understand how to structure campaigns for success. You'll learn how to conduct keyword research, write compelling ad copy, set smart budgets, and analyze performance using Google Ads and Google Analytics. Each module is built with real-world examples and industry practices to help you avoid wasteful spending and focus on high-impact strategies.

We also explore advanced features such as remarketing, audience targeting, conversion tracking, and A/B testing. By the end of this course, you'll be equipped to confidently launch campaigns, fine-tune ad performance, and scale your advertising with a clear focus on ROI.

Whether you're managing ads for your own business or offering services to clients, this course will give you the technical skills and strategic insight to succeed with Google Ads.

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Last Updated: May 16, 2025

This course includes

This course includes
  • Understanding the Google Ads ecosystem and account structure

  • Keyword research and match types for high-performing campaigns

  • Writing effective and compliant ad copy

  • Setting up search, display, video, and shopping campaigns

  • Budgeting, bidding strategies, and Quality Score optimization

  • Conversion tracking setup and goal measurement

  • Using Google Analytics to enhance campaign insights

  • Remarketing and audience targeting strategies

  • A/B testing for continuous improvement

  • Capstone project: Build and optimize a live Google Ads campaign

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