Visual Tech

Email Marketing Mastery: Build, Nurture & Convert

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Email remains one of the most powerful and cost-effective digital marketing channels, delivering unmatched ROI and personalized communication at scale. Email Marketing Mastery is a hands-on course designed to teach entrepreneurs, marketers, and business professionals how to plan, execute, and optimize email campaigns that build strong relationships and drive measurable results.

This course walks you through every stage of the email marketing journey — from list building and segmentation to crafting high-converting emails and automating workflows. You'll learn how to engage your audience with value-driven content, avoid common pitfalls, and comply with regulations such as GDPR and CAN-SPAM.

We place strong emphasis on both strategy and execution, ensuring you understand the psychology behind effective emails and how to use the right tools and metrics to track performance. You’ll explore A/B testing, advanced segmentation, email deliverability, and retention-focused email sequences.

Whether you're running a newsletter, product promotions, or client onboarding flows, this course equips you with the knowledge and skills to turn email into your most valuable marketing asset.

Curriculum

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Last Updated: May 15, 2025

This course includes

This course includes
  • Fundamentals of email marketing and its role in digital strategy

  • Building and growing an email subscriber list

  • Writing effective subject lines and email copy

  • Designing responsive and visually appealing emails

  • Email automation workflows and behavior-based triggers

  • Segmentation strategies for personalized engagement

  • A/B testing and performance optimization

  • Email deliverability best practices and compliance (GDPR, CAN-SPAM)

  • Tools for email marketing (Mailchimp, ConvertKit, Brevo, etc.)

  • Final project: Create and launch a complete email campaign

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